Best bronzer for fair skin: Sun-kissed skin in a single sweep | Expert Reviews (2025)

Those blessed with fair skin know that its wise to err on the side of caution with bronzer; finding the best bronzer for fair skin can stop you from looking too orange. After all, failing to embrace your pale complexion could be seen as a beauty crime, given that so many seek to replicate whats known as that beautiful English rose look. Nevertheless, when the winter months arrive and a natural summer complexion is just a distant memory, wed all love to warm up our colouring to achieve a healthy glow.

How do you approach bronzing when you have fair skin? Picking the wrong colour could see you sporting an overly orange look, or could even leave your face looking grubby. Arriving in liquids, creams and powders, you need a formula thats blendable, so youre left looking sun-kissed, rather than streaky. So, if youre looking for a bronzer to enhance your complexion, rather than change it, then youve come to the right place. Read on for our pick of the best bronzers for fair skin; but first we offer advice on how you should go about choosing the best bronzer for you.

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Best bronzers for fair skin: At a glance

• Best powder bronzer: Fenty Beauty Sun Stalkr Instant Warmth Bronzer | £29
• Best cream bronzer: Chanel Les Beiges Healthy Glow Cream | £40
• Best matte bronzer: Maybelline City Bronze Bronzer | £9
• Best shimmery bronzer: Rimmel London Radiance Shimmer Brick | £7
• Best liquid bronzer: Perricone MD No Makeup Bronzer | £26

How to choose the best bronzer formula for fair skin

A powder bronzer in the right shade, applied with a bronzer brush, is great for achieving subtle warming; but will be equally easy to build to your desired look. Cream bronzers are generally a little more pigmented on first application, regardless of whether its applied with your fingers or a synthetic-haired brush. Bronzers are also available in mousse form, which are lighter than cream formulations, while bronzing tints, serums and drops are liquid formulas that go on quite sheer, but can be built up to your desired intensity.

How do I know which shade will suit me best?

Since the purpose of a bronzer is to warm your skin, the general rule of thumb is to choose a hue thats one shade darker than your natural skin tone. Try to determine whether your skin has cool undertones or warm undertones, so you can choose a shade family that will flatter your skin the most.The best way to do this is to have a look at the veins on your wrist. If theyre obviously blue then your skin has cool undertones, which suits peach, beige and taupe shades. If theyre green then you have warm undertones, in which case you should choose golden brown shades. Some may find that theyre a bit of both, which means you have neutral undertones and will suit natural brown shades steer clear of pinks or yellows. Avoid terracotta shades and bronzers with red undertones, too these suit those with olive and dark skin tones better than those with fair/pale complexions.

How do I apply bronzer?

Its best to apply bronzer to the areas where the sun hits your face your cheeks, the centre of your forehead, down the bridge of your nose and your chin. For some additional contouring, make a figure of three with your bronzer on the right side of your face; start at your temple, then come down in a curve across your cheekbone, and then back across your cheekbone and down and across your jawline. Repeat on the other side in a backwards 3 shape.

How much should I spend?

If youll be using a bronzer every day then you shouldnt really be spending any more than £25, especially if frequent use is likely to see you run out of product quickly. Although, if youve been struggling to find a product to suit your skin tone, but have recently discovered a formula costing more than this amount thats just the business, then it may well be worth spending the extra!

The best bronzers for fair skin you can buy in 2023

1. Fenty Beauty Sun Stalkr Instant Warmth Bronzer in Inda Sun: The best powder bronzer for fair skin

Price when reviewed: £29 | Check price at Boots

You wont have to ever worry about over-applying this sort of bronzer. The super-sheer formula is perfect for very pale skin, so even if you choose to build the colour on to skin in two or three layers, you wont be left looking orange or like you didnt have a mirror handy when you applied your makeup that morning. Use a big bristle makeup brush to swish it onto your face, safe in the knowledge that once youre done, youll have achieved a flattering warm shade to your skin rather than a muddy, streaky finish.

2. Chanel Les Beiges Bronzing Cream in Soleil Tan Bronze: The best cream bronzer

Price when reviewed: £40 | Check price at John Lewis

If youve noted the price of this bronzer then you might think were slightly crazy to recommend it. A bronzer costing more than £40? Really? But hear us out. This is the crème de la crème if youll pardon the pun of cream bronzers. For a start, you get 30g of it, which certainly trumps the bog-standard 8-10g compacts made by other brands. As such, it will last for months, not weeks. And the shade (the lightest is Soleil Tan Bronze) is the perfect colour for those with pale complexions, looking super-natural while adding a sun-kissed warmth. The fact that its a cream also helps to add a gorgeous glow to the skin, too. Apply it with a synthetic-hair bronzer brush or a kabuki brush and were sure youll be glad of your investment on seeing the results in the mirror.

3. Maybelline New York City Bronze Bronzer in Medium Warm: The best matte bronzer for fair skin

Price when reviewed: £9 | Check price at Boots

If youre someone who has steered clear of bronzer so far as a result of the shimmer (or sometimes, sparkle) that most bronzing powders deliver because, lets face it, sparkly makeup can get everywhere then a matte bronzer should be top of your list. Even though matte can sometimes mean muddy, Maybellines lightweight formula is a winner. Great for achieving a subtle glow, this bronzer does so without introducing any hint of orange and its summery scent, with a slight hint of coconut, delivers summer vibes as soon as you open the lid. The mattifying formula is great for those with oily skin, too.

4. Rimmel Radiance Shimmer Brick Bronzer: The best shimmery bronzer

Price when reviewed: £7 | Check price at Sephora

For those who dont mind some subtle shimmer, this radiant bronzer is the way to go. Not only is it budget-friendly, it leaves the slightest of sheen on fair cheeks visible when the light hits. Made up of a mix of bronze shades, youll be able to get a more natural finish. Plus, the formula is easy to build, too start off with a single sweep across the face, then add layers until you achieve your desired bronzed look. You could even use the lighter shades in the palette as a highlighter.

5. Perricone MD No Makeup Bronzer Broad Spectrum SPF 15: The best liquid bronzer

Price when reviewed: £26 | Check price at John Lewis

The great thing about Perricone MDs bronzer is that it comes with a pipette applicator, meaning you can add drops of this liquid bronzer to your morning serum or moisturiser. This nicely dilutes the colour, adding just a light wash of warmth to fair skin if you dont want to wear any base. You could even add a few drops to your base but be mindful of how much you put in; you dont want to change the colour of your foundation altogether. Remember, the whole point of a bronzer is to achieve a natural glow. Alternatively, simply blend into your cheeks, down your nose and/or on your forehead with fingers over base, in place of when youd usually apply a powder bronzer. Its super-sheer, too, allowing you plenty of room for experimentation!